Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 9 · column 5 of 6 · from the scan, no model involved
grow the company must select items that will be successful sellers. Novelty sweaters and banners are increasingly successful, but Mrs. Woodard notes the company must attempt to outguess the buying public on whether those items will continue to be popular or suddenly drop in popularity. She said that Halloween things have become, next , to Christmas items, the biggest sellers. “It’s a fun holiday,” Mrs. Woodard said. , The marketing department is in the tower of the addition. They analyze how well each item does and try to target catalog mailings to bring in repeat customers. Then staffing must keep up with anticipated sales.
What is next for the Faith Mountain Company? The catalog appeals to a niche market, Mr. Woodard said, “but it is a broad niche.” He said he believes there is room for expansion in the existing market and the increasingly complicated computer system will help them more fully exploit that market.
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