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It starts with 20 seconds of action, flows to historical paintings and photographs that would make a museum proud and proceeds to a multifaceted explanation.
The National Steeplechase Association’s new promotional videotape was designed in late 1998 as an invitation to the sport, for potential sponsors and for interested racing fans. It showcases the horse, highlights spectator involvement, explains ownership and sells sponsorship.
“In a perfect world, we would have created three or four videos and each would have done a different job,” said Joe Clancy Jr., editor-publisher of the Steeplechase Times and project coordinator. “But,
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