Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 7 · column 3 of 9 · from the scan, no model involved

More and more parents are beginning to cast a critical eye at grocery shelves stacked with breakfast cereal as concern ^increases over the (ain<NMte.<sf sugar in the average cfiifd's diet. The following figures on the percentage of sugar content in popular cereal brands were compiled by Ira L. Shannon for the Journal of Dentistry for Children and the Quaker Oats Company.
Puffed Rice and Puffed Wheat have no sugar; Shredded Wheat 1.0 per cent
90.3%