Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 28 · column 3 of 5 · from the scan, no model involved
Growth
From Page 10
can find anywhere," says Mr. Rouse. “Newspaper, radio and TV ads are so expensive and such a shotgun approach to an audience. And some things, such as liquor, can’t be advertised on the air.
“With a steeplechase race, businesses can pinpoint their audience, particularly the manufacturers of high-priced cars like BMW,. Mercedes and Audi who see many of their customers taking parking spaces at the races. ”
The amount of sponsorship at steeplechase races varies widely, depending on the meet and the companies involved.
Some businesses put up the whole purse for a race, such as the $15,000 Merrill Lynch Cup and the $6,000 Michelob Cup at Atlanta, Ga., or the $6,000 Sovran Bank Guest Cup at Fairfax. Other sponsors contribute part of the purse or simply choose to pay for a tent or several reserved parking places at the meet.
This year, for the first time, steeplechasing has a sponsor for the whole year. There are also sponsors for series of races at different meets, similar to flat racing.
The new circuit sponsor is Chase Manhattan Bank of New York which is giving a $50,000 award to the outstanding brush horses of the
92.9%