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Ihe panel discussion to be presented Saturday, September 20, by the Artists’ Forum of the Rappahannock Association for the Arts and the Community answers a need long felt by the artists in the community, according to Laurie Marshall, local artist and the moderator of Saturday’s panel.
“Like other businesses here, the artists need to market their work beyond the available local markets,” she said. “And all of us feel that the creation of the work is difficult enough. Add to that the difficulty of understanding marketing, finding markets, and dealing back and forth with the sale of art work, all usually at a distance, and it’s taking up more and more of the artists time.”
Why have so many artists chosen a community where marketing is even more of a difficulty than usually experienced by artists?
“Many of us live here because of the area’s natural beauty,” answered Ms. Marshall. “And I can’t speak for all of the artists, but I find it very important to live among people who aren’t all artists. In an urban setting, you find artists sometimes who only talk to each other. I think that you lose some perspective when this happens.”
Ms. Marshall, who was the first executive director of RAAC, and an educator as well as an artist, said that the panel assembled for Saturday’s presentation has very practical advice to offer local artists.
“All of them are in a position to know exactly what various buyers in the art world want, and how to reach them,” Ms. Marshall explained.
She’s asked them to focus their discussion on the markets they’re most familiar with, the needs, size and nature of those markets, the avenues for reaching the markets,
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