Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 11 · column 3 of 3 · from the scan, no model involved

READS' MIX $ JOINT CEMENT
8 49 5 GAL. MACCO LIQUID NAILS AU-fbrpose Adhesive
99
70.1%