Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 36 · column 1 of 4 · from the scan, no model involved

LAYAWAY <
SALE of 1985 %
WOOL COATS for Misses and Petites Regulars: 6 to 20 Petites: 4 to 16 Single breasted, double breasted, straight back, belted back styles, every kind of coat i you are looking for in casual or dressy fl styles. fm
83.4%